Thumbtack Reputation Management
Thumbtack matches customers with local service professionals, and a pro’s star rating and review count directly affect how often they’re recommended and hired through the platform.
Why a Thumbtack star rating isn’t one simple number
Thumbtack describes a pro’s star rating as the average of the reviews and ratings on the profile — but that average is a blend, not a single feed. It pulls in verified reviews from jobs booked through Thumbtack, Google reviews a pro has imported, ratings imported from other review sites, and up to the 10 most recent unverified reviews from customers a pro met outside Thumbtack.
That blend matters for two practical reasons. First, "Hired on Thumbtack" reviews are unverified-uncapped — a pro can collect an unlimited number of them, and every one counts. Second, off-platform reviews are capped: only the 10 most recent unverified reviews from outside customers show and factor in, so an older off-platform review can quietly drop out of the calculation as newer ones come in.
Because the exact mix behind any given profile — how many verified Thumbtack reviews, how many imports, which 10 outside reviews are currently in the window — isn’t fully visible to the pro, a rating can move without an obvious single cause. Consistent, compliant review requests tied to real completed jobs are what keep that average stable.
What actually feeds a Thumbtack star rating
- Verified "Hired on Thumbtack" reviews — unlimited, from customers who booked the job through the platform.
- Imported Google reviews and imported ratings from other review sites a pro has connected.
- Up to the 10 most recent unverified reviews from customers met outside Thumbtack.
- Content and Review Policy compliance — reviews Thumbtack removes for violating its policy (fake, incentivized, off-topic, wrong interaction) don’t count toward the average.
How we approach Thumbtack
- Profile monitoring and response management
- Guidance on Thumbtack’s review and dispute policies
- Lead-to-review conversion strategy
- Rating trend tracking over time
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