Hospitality Reputation Management

Tripadvisor and Booking.com work on fundamentally different mechanics, and treating them the same is the most common mistake we see. Tripadvisor’s bubble rating is a straightforward average anyone can technically leave a review for (within its content guidelines), while Booking.com reviews can only come from guests who actually completed a stay booked through the platform — a closed loop nothing outside it can influence. That means the growth lever on Booking.com is entirely about guest experience and post-stay response, not review solicitation.

Because both platforms reward recency, a property coasting on strong reviews from a year ago can see its relative position slip even without a single new complaint. We build ongoing response and monitoring cadences rather than reactive ones — every guest review, on both platforms, gets a professional public reply within a defined window, since an unanswered negative review sitting for months does more damage than the review itself.

For properties also active on Google (increasingly common for boutique hotels and short-term rentals), we coordinate the three profiles together, since a prospective guest comparing options will often check whichever loads first in their search.