Platform-Specific Reputation Management
Google, Trustpilot, G2, Glassdoor and Tripadvisor each work differently — different algorithms, different review policies, different audiences. Platform-specific reputation management tailors your strategy to the platforms that actually carry weight for your business, rather than applying one generic approach everywhere.
What's included
- Strategy built around the platforms your customers actually use
- Platform-specific response and monitoring practices
- Awareness of each platform’s review and removal policies
- Prioritization based on where your reputation carries the most weight
Relevant platforms
How it works
The single biggest mistake we see is a business applying one generic reputation strategy across every platform it’s on. It doesn’t work, because the platforms themselves don’t work the same way — Google is a simple average, Trustpilot is Bayesian and recency-weighted, Yelp algorithmically filters a share of reviews out entirely, Glassdoor’s reviews come from employees rather than customers, Booking.com’s reviews can only come from verified guests. A tactic that moves the needle on one can do nothing — or even backfire — on another.
We start by mapping which platforms actually carry weight for your specific business (not a generic industry assumption) and build a distinct plan for each one, grounded in that platform’s real, current published rules rather than a template. That includes different response tones (Glassdoor employer responses read very differently than Google customer responses), different generation tactics (a Google review link versus a G2 managed campaign), and different removal criteria.
For businesses with meaningful presence across several platforms, we also coordinate the plans together, since a prospective customer comparing you to a competitor may check any one of them — a strong Trustpilot profile doesn’t help much if your Google presence is neglected in the same search.
Frequently asked questions
Because the platforms don’t calculate ratings, allow solicitation, or handle removal the same way — a tactic built around Google’s simple average can be ineffective or even counterproductive on a platform like Yelp with an algorithmic review filter, or Trustpilot with recency-weighted scoring.
We look at where your actual customers check before buying — which varies significantly by industry — rather than assuming every business needs the same platform mix. See our industry pages for how this typically breaks down by sector.
We focus on the platforms where reputation carries the most weight across the industries we work with — see our full platform coverage for the current list, each with its own dedicated, research-grounded strategy.
Related services
Reputation Recovery
Repair and rebuild your reputation after negative experiences or coordinated attacks.
Review Management
Generate more positive reviews and manage your review profile effectively.
Reputation Monitoring
Track what customers are saying about you across the web, in real time.
Your reputation shouldn't cost you customers.
Packages start at $110.
Published prices, a 30-day replacement guarantee, and a free example before you commit — no sales-call gate.
See Review Packages