G2 Reputation Management

The star rating on a G2 product profile is a straightforward calculation: G2’s own documentation states it is calculated by aggregating reviewers’ answers to the "Likelihood to Recommend" question on a 1–10 scale, dividing the average in half, and rounding to the nearest half star. There’s no hidden weighting in that number — it moves in a way vendors can reason about directly from their reviews.

The G2 Score is a different, heavier calculation, and it’s what actually determines placement on G2’s category Grid — not the star rating. G2 Score is the average of two proprietary components: a Satisfaction Score (built from review answers to product-attribute questions, review volume, review quality, and recency — reviews lose weight over time on roughly a -3%-per-month decay) and a Market Presence Score (15 metrics blending G2’s own review data with third-party sources like employee counts, funding data, and web traffic). A vendor can improve its star rating without materially moving its Grid position, or vice versa, because the two are pulling on different inputs.

Both numbers depend entirely on reviews clearing G2’s moderation. Every reviewer verifies identity through a LinkedIn account, a verified business email, or a personal email paired with a product screenshot, and every submission is checked against G2’s community guidelines before publication — G2 publishes quarterly Trust & Safety reporting showing a meaningful share of submitted reviews rejected for fraud or guideline violations, so an unverified or policy-violating review isn’t just unlikely to help a score, it’s unlikely to go live at all.