Build a G2 Review Pipeline, Not a One-Time Push.
Because G2’s Satisfaction Score is recency-weighted, a consistent campaign outperforms a single bulk request — and G2 gives vendors its own tools to run one compliantly.
Ask every customer after a real experience — and if you need volume on a deadline, G2 review packages start at $110 for up to 5 reviews.
Organic tactics that actually work
- Ask customers for a G2 review right after a value moment — onboarding completion, a renewal, a support win — while the experience is fresh and specific enough to write about.
- Invite the full range of customers who’ve had a genuine experience, not just your happiest accounts — G2 explicitly bans "Biased Review Collection," meaning campaigns that segment out potentially negative reviewers.
- If you use an incentive, run it through G2’s own campaign tools rather than offering something informally — G2 caps incentives at $110, requires the review to come through an active campaign link, and will label it "Incentivized."
- Consider letting G2 run the outreach as an independent third party rather than sending it from your own team — G2 reports meaningfully higher response rates on G2-run campaigns than vendor-run ones.
- Never contact a reviewer to try to get them to change or remove a review — G2’s guidelines specifically prohibit attempting to influence, coerce, or pressure a reviewer after the fact.
Want the volume without running requests yourself?
G2 review packages start at $110 for up to 5 reviews — same published prices on every platform.
Frequently asked questions
G2 offers self-run review campaigns, G2-managed campaigns (where G2 acts as an independent third party and reports meaningfully higher response rates), automated in-app or lifecycle-triggered review requests, and an official incentive program with a gifting integration (Sendoso) administered through a vendor’s G2 admin panel.
Not by itself — G2’s Satisfaction Score weights review recency and quality, not just count, so a steady ongoing flow of detailed, verified reviews carries more weight over time than a single large batch that isn’t repeated.
Your reputation shouldn't cost you customers.
Packages start at $110.
Published prices, a 30-day replacement guarantee, and a free example before you commit — no sales-call gate.
See Review Packages