A Claimed, Active Listing Beats a Stale One.

Because YP doesn’t publish a recency-weighted formula, an old review carries exactly as much weight as a new one — which means a business that never asks for reviews is competing with its own history.

Ask every customer after a real experience — and if you need volume on a deadline, Yellow Pages review packages start at $110 for up to 5 reviews.

Organic tactics that actually work

  • Claim and verify your listing first — an unclaimed profile can’t post a public response to any review, which is the single biggest lever a business has on YP.
  • Ask real customers for a review right after a completed job or visit — YP’s Publication Standards prohibit fake or misrepresented reviews, so any request has to point to a genuine experience.
  • Want volume faster than organic requests? Yellow Pages review packages start at $110 — copy written around your business, paced delivery, and free replacements for 30 days.
  • Respond to every review, old and new, professionally and without arguing publicly — since YP doesn’t weight reviews by recency, an old unanswered review reads exactly as fresh as it did the day it posted.
  • Keep the listing itself accurate — hours, category, address, photos — since an outdated profile sitting next to old reviews compounds the impression that nobody’s minding it.

Want the volume without running requests yourself?

Yellow Pages review packages start at $110 for up to 5 reviews — same published prices on every platform.

Frequently asked questions

Claim and verify the listing first, then ask real customers for a review after a genuine experience — never with a discount, refund, or other incentive attached, since that violates YP’s Terms of Use.

Yes — customers can leave reviews on an unclaimed listing, but the business can’t post a public response to any of them until it’s claimed and verified.

Dealing with a negative review pulling your rating down? →

Your reputation shouldn't cost you customers.
Packages start at $110.

Published prices, a 30-day replacement guarantee, and a free example before you commit — no sales-call gate.

See Review Packages