What Vitals Will Actually Remove — and What It Won’t
A genuine, unflattering account from a real patient stays up, even if it’s harsh. Here’s what does qualify for removal under Vitals’ own guidelines.
Yes, in specific cases — Vitals’ review guidelines allow removal of reviews that aren’t based on the reviewer’s own genuine experience, that expose personally identifiable or confidential information, that disclose medical or health condition details (symptoms, diagnosis, prescriptions), that contain unlawful, obscene, defamatory, threatening, harassing, or hateful content, or that amount to advertising or solicitation rather than a review. A patient’s genuine but unflattering account of their own visit is not, on its own, grounds for removal.
Vitals’ Review GuidelinesWhich reviews can be removed?
- The review isn’t based on the reviewer’s own first-hand experience with the provider
- The content exposes personally identifiable or confidential/privileged information
- The review discloses medical or health condition details — symptoms, diagnosis, or prescriptions — about the reviewer
- The content is unlawful, obscene, defamatory, threatening, harassing, abusive, slanderous, or hateful
- The content functions as advertising or solicitation rather than a genuine review
If a flag or dispute is denied
Vitals does not publish a self-service flagging tool or a separate public appeals form. Its stated position is that reviews are only changed or removed after an internal review by its team, so an appeal generally means resubmitting a request with more specific evidence of which guideline was violated, through Vitals’ support channels.
Improve your rating instead
For reviews that don't qualify for removal, a professional response and a consistent flow of new reviews does more than chasing a removal that isn't coming.
Frequently asked questions
Vitals states that reviews can only be deleted or altered following an internal review by its team — providers can’t remove a review themselves. In practice, that means submitting a request through Vitals’ support channels that specifies which guideline the review violates and why.
No. Vitals’ guidelines protect genuine reviews of a real experience, even harsh ones. Removal is reserved for reviews that violate specific content rules — not reviews a provider simply disagrees with.
That’s a direct violation of Vitals’ own review guidelines, which prohibit reviewers from including any information about their medical or health conditions, including symptoms, diagnosis, or prescriptions. That specific content is one of the stronger, guideline-based grounds for a removal request.
Your reputation shouldn't cost you customers.
Packages start at $110.
Published prices, a 30-day replacement guarantee, and a free example before you commit — no sales-call gate.
See Review Packages