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RealSelf Reputation Management

RealSelf is the primary review destination for cosmetic and aesthetic providers, where patient reviews and "Worth It" ratings carry outsized weight given how personal and high-consideration these decisions are.

Why RealSelf shows two different numbers, not one

RealSelf’s Worth It Rating is a percentage, not a star average. It’s the ratio of patients who rated a specific procedure "Worth It" versus "Not Worth It" — "Not Sure" responses are excluded from the calculation entirely. An 80% Worth It Rating means 4 out of 5 patients who weighed in said the procedure was worth it; it says nothing on its own about how many stars any individual review carried.

Separately, a RealSelf profile also shows a 1–5 star average built from the rating each patient leaves alongside their written review — a more conventional aggregate. RealSelf’s own guidance ties a provider’s Verified status in part to maintaining a qualifying average patient star rating, on top of its license and identity checks, so the two numbers can move independently of each other.

Both numbers are downstream of RealSelf’s moderation process: every review passes automated 24/7 screening plus review from a trained human moderator, reviewers must have no personal or staff connection to the provider, and reviews must run at least 200 characters. RealSelf does not require medical records or insurance documents to publish a review — an optional Verified Purchase badge exists separately and only requires uploading a receipt showing the provider’s name, proof of purchase, procedure, and date.

What actually shapes a RealSelf profile

  • Worth It Rating — a percentage ratio of "Worth It" versus "Not Worth It" votes on a specific procedure, with "Not Sure" responses excluded from the math.
  • Star rating — a separate 1–5 average built from the rating patients leave with each written review, distinct from the Worth It percentage.
  • Verified provider status — tied in part to maintaining a qualifying average patient star rating, alongside RealSelf’s license and identity verification.
  • Moderation — every review passes automated 24/7 screening plus a human moderator, and reviewers must have no personal or staff connection to the provider being reviewed.

How we approach RealSelf

  • Provider profile monitoring and response
  • Compliant response guidance respecting patient privacy
  • Guidance on RealSelf’s review and verification policies
  • Rating trend tracking over time

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