HomeStars Reputation Management

HomeStars is the dominant home-services review platform for Canadian homeowners, functioning similarly to HomeAdvisor and Houzz for businesses serving that market.

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Why Star Score isn’t a simple average

HomeStars displays a Star Score — a percentage out of 100 — on every contractor profile, and it’s built from four components, not a plain average of star ratings. Average Rating (the average of a company’s review scores, measured out of 10) is only one input.

The other three are Recency, how long it’s been since a company’s last published review; Reputation, which is hurt by tampering with reviews, pressuring homeowners to remove or edit reviews, or simply having too few reviews for HomeStars to assess; and Responsiveness, how consistently a company responds to homeowner leads and reviews — HomeStars recommends responding within 24 hours. HomeStars does not publish the formula that weights these four components together into the final score.

The stakes go beyond the number itself: HomeStars’ annual Best of Awards require a Star Score of 85% or higher, a HomeStars Verified badge, and at least one year on the platform — so a stalled score can cost a contractor recognition, not just profile appearance.

What actually moves a Star Score

Average Rating — the average of a company’s review scores, measured out of 10.
Recency — how long it’s been since a company’s last published review; long gaps read as an out-of-date profile to homeowners.
Reputation — hurt by tampering with reviews, pressuring homeowners to remove or edit a review, or too little review volume for HomeStars to assess.
Responsiveness — how consistently a company responds to homeowner leads and reviews; HomeStars recommends responding within 24 hours.
HomeStars does not publish the weighting formula that combines these four components, so no calculator can responsibly predict an exact score.