FindLaw Reputation Management
FindLaw is a long-established legal directory where an attorney’s profile and client reviews function as a credibility check for prospective clients doing early-stage research.
How FindLaw actually calculates and displays a rating
FindLaw states plainly that the overall star rating on an attorney or firm profile is "an average of all the ratings submitted" — a straightforward arithmetic mean, not a weighted or Bayesian score like some other platforms use. Every 1–5 star rating a client submits counts equally, regardless of when it was left.
Reviewers can also leave three optional sub-ratings — Value, Quality of Service, and Professional Competence — but FindLaw is explicit that these do not factor into the overall star average. They exist for context, not calculation.
The one real quirk: FindLaw always rounds a half-star average down for display, not to the nearest whole number. A 4.5 shows as 4, a 3.5 shows as 3, and anything at or below 1.5 shows as 1. That means a profile sitting just above a whole-star threshold displays worse than the underlying number would suggest under standard rounding — a detail most attorneys managing their own profile never notice.
Reviews from clients an attorney has verified are shown first, newest to oldest; unverified reviews are pushed to the bottom of the list. There is currently no way for a consumer to sort or filter the list beyond that ordering.
What actually moves a FindLaw star rating
- Simple average — every submitted 1–5 star rating counts equally toward the overall number; there is no recency or volume weighting.
- Round-down display — a half-star average always displays as the lower whole star, not the nearer one.
- Optional sub-ratings (Value, Quality of Service, Professional Competence) are shown for context but do not affect the overall average.
- Verification order — reviews from clients the attorney has verified surface first; unverified reviews sort to the bottom.
- Guideline compliance — reviews FindLaw removes for violating its recommendation guidelines (fake, incentivized, wrong-business, vulgar/spam) don’t count toward the average.
How we approach FindLaw
- Attorney profile monitoring and response
- Guidance on FindLaw’s review and content policies
- Coordination with your Avvo and Google presence
- Profile completeness and visibility review
Your reputation shouldn't cost you customers.
Packages start at $110.
Published prices, a 30-day replacement guarantee, and a free example before you commit — no sales-call gate.
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