What DealerRater Will Actually Remove — and What It Won’t
A genuine negative review from a real customer stays up, even if it’s harsh. Here’s what does qualify for removal, and how the process actually works.
Yes, in specific cases — DealerRater removes reviews that violate its Terms of Use or Community Guidelines: duplicate reviews of the same experience, reviews from someone affiliated with an auto dealership or manufacturer (including immediate family) within the past five years, reviews posted against the wrong dealer page, and fraudulent content such as material meant to harm the dealership, self-promotional reviews written by the dealership itself, references to a person’s physical appearance, threatening or discriminatory language, or attempts to obtain money or services beyond the transaction in exchange for removing a review. A real customer’s genuine but unflattering account of their experience is not grounds for removal.
DealerRater’s Help Center on its rating calculationWhich reviews can be removed?
- The review duplicates another review of the same visit or experience
- The reviewer is affiliated with an auto dealership or manufacturer — including immediate family — within the past five years
- The review was posted against the wrong dealer page
- The review is fraudulent — written to harm the dealership, self-promotional, or part of an attempt to manipulate the score
- The content includes references to physical appearance, threats, discriminatory language, or an attempt to obtain money or services in exchange for removing the review
If a flag or dispute is denied
DealerRater’s published Help Center content describes reporting a review to its Moderation Team through the Dealer Panel, but does not publish a separate, self-service appeal process beyond that report-and-review flow.
Improve your rating instead
For reviews that don't qualify for removal, a professional response and a consistent flow of new reviews does more than chasing a removal that isn't coming.
Frequently asked questions
A dealership with administrative access to its Dealer Panel can go to the Reviews tab, select All Reviews, locate the review, click report, and fill out the required fields to submit the request to DealerRater’s Moderation Team.
DealerRater’s published Help Center guidance doesn’t state a fixed turnaround time for report decisions — cases are evaluated by DealerRater’s Moderation Team against its Terms of Use and Community Guidelines.
DealerRater’s own guidance recommends starting with a private response to the reviewer to get more information and attempt to resolve the situation directly, then a public response if that doesn’t resolve it, and reserving a formal report for reviews that actually violate the Terms of Use or Community Guidelines rather than reviews that are simply negative.
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