Keep Sales and Service Reviews Coming, Consistently.
Because DealerRater weights recent reviews most heavily and requires at least 5 in the trailing 24 months just to show a rating, a steady flow from both departments outperforms an occasional push.
Ask every customer after a real experience — and if you need volume on a deadline, DealerRater review packages start at $110 for up to 5 reviews.
Organic tactics that actually work
- Request reviews from real sales and service customers shortly after their visit — DealerRater’s own ReviewBuilder tool sends automated requests roughly 24 hours after the transaction, which is close to the pattern that gets genuine responses.
- Never offer payment, discounts, or services beyond the scope of the transaction in exchange for a review, or in exchange for removing one — DealerRater explicitly lists this as grounds for a fraudulent-review violation.
- Make sure requests go to customers with documented consent in your DMS, and keep sales and service requests distinct so both departments build a review history, not just one.
- Respond to every review from the Dealer Panel — DealerRater recommends a private response first on negative reviews, to understand what happened and attempt to resolve it, before posting a public response.
- Ask every reviewer to write with real detail — DealerRater requires a 15-word minimum specifically to reduce fraud and reward reviews that give the story behind the rating, not just a star count.
Want the volume without running requests yourself?
DealerRater review packages start at $110 for up to 5 reviews — same published prices on every platform.
Frequently asked questions
Request reviews from real sales and service customers close to the time of their visit, using accurate DMS transaction data — never in exchange for payment, discounts, or other incentives, which DealerRater’s guidelines prohibit.
Not by itself — recency matters more, since DealerRater weights reviews from the trailing 24 months most heavily and requires at least 5 in that window before any rating displays. A steady flow from both sales and service keeps the rating current rather than resting on older reviews.
Your reputation shouldn't cost you customers.
Packages start at $110.
Published prices, a 30-day replacement guarantee, and a free example before you commit — no sales-call gate.
See Review Packages