What G2 Will Actually Remove — and What It Won’t
A genuine review from a real, verified user stays up, even if it’s critical. Here’s what does qualify for removal on G2, and how the dispute process actually works.
Yes, in specific cases — G2 will remove or decline to publish reviews that violate its community guidelines: reviews from someone who doesn’t appear to be a real, verified user of the product, reviews left about the wrong product or company, reviews based on an experience outside the past two years, undisclosed incentivized reviews, and content that’s spam, copied, threatening, or exposes personal data. G2 states directly that it does not remove reviews for being negative in tone, and it does not act as a fact-finder to settle disagreements between a vendor and a reviewer.
What qualifies for removal
- The reviewer doesn’t appear to be a real, verified user — a fake identity or suspicious submission pattern
- The review is about the wrong product or the wrong company entirely
- The claimed experience is outside G2’s two-year window, or doesn’t match any real customer relationship
- The review is disallowed content — spam, copied text, threats, or exposed personal information
- The review was incentivized outside G2’s own disclosed program, or eligibility for a reward was tied to the review’s sentiment
Frequently asked questions
Log in to G2, open the three-dot menu on the review in question, and select "Report a Concern." G2 asks for as much detail and evidence as possible — a single, clearly documented policy violation moves faster than a long narrative disagreement with the reviewer’s opinion.
No. G2 states plainly that reviews are not removed for being positive or negative in tone, for where they appear on a page, or for being submitted anonymously versus publicly. A dispute has to be grounded in an actual guideline violation.
G2 states it will consider vendor appeals to its moderation decisions through its standard review process. An appeal is strongest when it adds evidence — internal records, timelines, account data — that wasn’t part of the original report, rather than restating the same objection.