Turn More of Your CarGurus Leads Into Reviews.
Because only shoppers who contact you through CarGurus are eligible for a review invite, growing your rating starts with your lead-response process, not a review request you send yourself.
Ask every customer after a real experience — and if you need volume on a deadline, CarGurus review packages start at $110 for up to 5 reviews.
Organic tactics that actually work
- Respond quickly to every CarGurus lead — since only shoppers who contact you through CarGurus become eligible for a review invite, faster and better responses to those leads is the only real way to grow the pool of customers who can leave one.
- Don’t ask for or offer anything in exchange for a review — reviews only come through CarGurus’s own invite emails, not a link a dealer can hand out, and CarGurus enforces a zero-tolerance policy on fraudulent submissions.
- Make sure every CarGurus inquiry is actually logged as a CarGurus contact — a customer who calls the showroom’s main line instead of using the listing’s contact form or on-page number may never trigger CarGurus’s invite email at all.
- Respond to every review that posts, positive or negative, and write the response for the shoppers who’ll read it later — not as a private argument with the reviewer.
- Watch your review age, not just your review count — because reviews older than two years drop out of the rating calculation, a dealership that goes quiet for a stretch will see its rating drift as older reviews roll off, even with zero new negative activity.
Want the volume without running requests yourself?
CarGurus review packages start at $110 for up to 5 reviews — same published prices on every platform.
Frequently asked questions
By responding quickly and professionally to every lead that comes in through a CarGurus listing, since only shoppers who contact a dealer that way are eligible for CarGurus’s own review-invite email — a dealer can’t send that invite directly.
Not by itself — because reviews older than two years drop out of the rating calculation, a dealership needs a steady, ongoing flow of genuine reviews to keep its rating current, not just a one-time push.
Your reputation shouldn't cost you customers.
Packages start at $110.
Published prices, a 30-day replacement guarantee, and a free example before you commit — no sales-call gate.
See Review Packages