Two Different Numbers, Two Different Paths Forward
The BBB Rating improves through complaint responsiveness and resolution. BBB Customer Reviews improve through genuine, verified reviews from real customers. Neither shortcuts the other.
Ask every customer after a real experience — and if you need volume on a deadline, BBB review packages start at $110 for up to 5 reviews.
Organic tactics that actually work
- Respond to every BBB complaint within the 14-day window BBB gives a business — BBB states that failing to respond can itself negatively affect the Rating, separate from whatever the complaint was about.
- Aim for genuine resolution, not just a reply — BBB’s closure categories (Resolved, Answered, Unresolved, Unanswered, Unpursuable) are visible on the public profile, and "Resolved" reads very differently to a prospective customer than "Unanswered."
- Invite real customers to leave BBB Customer Reviews after a genuine interaction — BBB requires the reviewer’s name and does not accept anonymous or incentivized reviews, so any request has to be for an honest, unprompted review, never tied to a discount or gift.
- Keep business information current on the BBB profile — licensing, ownership, and contact details are part of what BBB evaluates for transparency.
- If a complaint clearly doesn’t reflect an actual marketplace transaction with your business, contest it directly with BBB with supporting documentation rather than leaving it unanswered.
Want the volume without running requests yourself?
BBB review packages start at $110 for up to 5 reviews — same published prices on every platform.
Frequently asked questions
Respond to every complaint within the 14-day window BBB provides, aim for genuine resolution rather than a bare acknowledgment, stay current and transparent about business practices and licensing, and address any government action on record. Review volume has no effect on the Rating — only complaint history and how it’s handled do.
Invite real customers to leave a review after a genuine transaction, using neutral language — never an incentive like a discount or gift, since BBB does not accept incentivized reviews. Because BBB requires a name and can request substantiation of the transaction, review requests should go to actual, identifiable customers rather than a broad anonymous ask.
No — it’s the reverse. Accreditation requires a business to already maintain at least a B rating, along with meeting BBB’s Standards for Trust and other eligibility requirements, so the Rating has to be in good standing before accreditation is realistic, not the other way around.
Your reputation shouldn't cost you customers.
Packages start at $110.
Published prices, a 30-day replacement guarantee, and a free example before you commit — no sales-call gate.
See Review Packages