Two Different Numbers, Two Different Paths Forward
The Avvo Rating improves through professional credentials and recognition. Client Reviews improve through genuine outreach to real clients. Neither shortcuts the other.
Ask every customer after a real experience — and if you need volume on a deadline, Avvo review packages start at $110 for up to 5 reviews.
Organic tactics that actually work
- Use Avvo’s own Request Reviews tool to ask real clients directly — sign in, send a personalized request to up to 50 current or former contacts at a time, and never attach any incentive, discount, or payment to the request.
- Ask only clients you actually represented — Avvo’s Community Guidelines require the reviewer to have been an actual or potential client of that specific attorney, so a review request should never go to opposing counsel, unrepresented parties, or anyone outside a genuine attorney-client relationship.
- Keep the profile’s credential information current — bar admissions, practice areas, awards, publications, and speaking engagements — since these are the specific inputs Avvo’s algorithm weighs for the numerical Rating, separate from reviews entirely.
- Request endorsements from colleagues who have genuinely worked alongside you or observed your practice in a specific area — endorsements factor into the Avvo Rating, but only when they reflect real professional familiarity.
- Respond to every Client Review, positive or negative, with a professional and courteous tone — since Avvo protects reviewer anonymity even in disputes, a calm public response is often the only tool available for a review that’s genuine but unflattering.
Want the volume without running requests yourself?
Avvo review packages start at $110 for up to 5 reviews — same published prices on every platform.
Frequently asked questions
Keep the profile current with accurate bar admissions, work history, education, awards, publications, speaking engagements, and active bar/legal-association involvement, and request endorsements from colleagues who genuinely know your work — these are the specific inputs Avvo’s own algorithm weighs. Client Review volume has no effect on the Rating; only professional-background factors and disciplinary history do.
Use Avvo’s built-in Request Reviews tool to send a request to real, recent clients — up to 50 contacts at a time, with an optional personalized message and no incentive attached. Because Avvo moderates every review and requires the reviewer to have been an actual or potential client, requests should go to people with a genuine attorney-client relationship, not a broad or generic ask.
Peer endorsements factor directly into the Avvo Rating, per Avvo’s own guidance, and they’re visible on the profile alongside Client Reviews — so genuine endorsements from colleagues who know your work help the credential-based score, even though they’re a distinct feature from client-left reviews.
Your reputation shouldn't cost you customers.
Packages start at $110.
Published prices, a 30-day replacement guarantee, and a free example before you commit — no sales-call gate.
See Review Packages