What REVIEWS.io Will Actually Remove — and What It Won't
A genuine negative review from a real, verified customer stays up, even if it's harsh. Here's what does qualify for removal, and how the process actually works.
Yes, in specific cases — REVIEWS.io removes reviews that breach its published Fake Review Policy: reviews not tied to a genuine transaction, reviews left under a false identity or about the wrong business, undisclosed or misused incentives, defamatory content or exposed personal information, and profanity or other content that violates guidelines. A real customer's genuine but unflattering account of their experience is not grounds for removal — REVIEWS.io states that no genuine, verified, factually-correct review is ever deleted, regardless of its star rating.
What qualifies for removal
- The review isn't tied to a genuine transaction or purchase with the business
- The review was posted under a false or borrowed identity, or is about the wrong business
- The reviewer received an undisclosed incentive, or an incentive tied to a predetermined favorable outcome
- The content is defamatory, exposes personal information, or contains profanity or other guideline violations
- The review is factually incorrect about the transaction it describes
Frequently asked questions
A business can use the flag/report function on a review from its dashboard or public profile, selecting the reason and providing supporting evidence. REVIEWS.io's moderation team investigates flagged reviews against its published Fake Review Policy — businesses cannot unilaterally delete or hide a review themselves.
REVIEWS.io does not publish a fixed turnaround time for moderation decisions. Its process involves automated fraud-detection checks plus manual review by a dedicated moderation team, and more complex cases involving disputed evidence can take longer to resolve.
REVIEWS.io's stated approach is to conduct a full, impartial investigation into flagged content and coordinate with the business for supporting evidence (such as proof the reviewer wasn't a customer). If a flag is declined, providing additional evidence not included in the original report is generally more effective than resubmitting the same complaint.